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ChocAlot Fun ‘Squeeze’ pack is a fun new way for little masterchefs to create their own atristic toast and sandwiches. Conventional chocolate spread packaging in a jar is difficult for children to open, is very messy to use and requires extra washing up of the knife. With ChocAlot fun ‘Squeeze’ pack, not only does it eliminate mess when making a sandwhich, it is also easy to open, and since it requires no cutlery, additional washing up is eliminated.
ChocAlot Fun ‘Squeeze’ Pack uses bright packaging to appeal to children when on the store shelf, but still follows a similar style of clear packaging with a white cap, so that it is still identifiable as a chocolate spread.
The shape and form of the package indicates the squeezable nature of the product, making the product simple and intiuative to use.
I think your concept is a really good idea. Ive seen so many of these spreads but they are all very messy to use and i think this is a great idea to eliminate mess and make using the product fun!. I think your graphics could be a bit brighter so that the package stands out more on the shelf. The shape of the container is quite simple but i think it works well and looks very ergonomic.
ReplyDeleteThis is a very nicely thought out project it communicates a fun natured character around the delicious spreadable chocolate content. The form nicely communicates a squeezable bottle and clearly shows the user how to use the product. if i was to criticize one part of the project it would be the graphics, although informative the label is brown with black writing that can be lost when placed up next to the brown content inside
ReplyDeletenice job
Your concept of a squeezable chocolate spread is great! I know my nieces would love something like this and your introducing an increased level of fun to an already fun product! Your graphic design is excellent and conveys the product well, but I do agree with other posters in that there is not enough contrast between the label and the bottle itself.
ReplyDeleteI think, it is good idea, knife washing is eliminated and children’s safety has been improved. Bottle is ergonomically design, easy to use and child’s creativity will be improved. This design teaches child to be independent as well as clean. Posters are well designed in choke colours, graphics smooth and well balanced. Overall, it is good design of product and posters.
ReplyDelete